Terms of service

Last Updated: 10th October, 2026

1. Genral

Adā is a women's clothing brand based in Pakistan. These Terms & Conditions govern your access to and use of our website, social media platforms, and other sales channels operated by Adā.

By visiting our website, placing an order, or using our services, you agree to these Terms & Conditions. Please read them carefully before making a purchase.

Adā reserves the right to update or modify these Terms & Conditions at any time. Any changes will take effect once published on our website. Your continued use of our services following such changes constitutes acceptance of the updated terms.

These terms are subject to applicable laws and regulations in Pakistan.

2. Products & Descriptions

Adā makes every effort to ensure that product descriptions, photographs, colours, sizes, fabrics, and other details are presented as accurately as possible.

However, slight variations may occur due to photography, lighting, screen settings, fabric characteristics, and differences between production batches.

Such minor variations do not necessarily constitute a product defect.

Customers are encouraged to review the product description, size chart, fabric details, and care instructions before placing an order.

3. Intellectual Property

All content associated with Adā, including its brand name, logo, photographs, videos, designs, graphics, product descriptions, campaign materials, and written content, belongs to Adā or is used with appropriate permission.

No content may be copied, reproduced, distributed, modified, published, or used for commercial purposes without prior written permission from Adā.

Unauthorised use of our intellectual property is prohibited.

4. Trademarks & Brand Identity

The Adā name, logo, and other identifying brand elements may not be used in a manner that suggests an unauthorised association with the Brand.

Nothing in these Terms & Conditions grants permission to use Adā's trademarks, logos, or other intellectual property.

5. Acceptable Use

By using our website or services, you agree that you will:

Provide accurate and complete information when placing an order.
Use our services only for lawful purposes.
Not place fraudulent, misleading, or speculative orders.
Not attempt to interfere with the security or proper functioning of our website.
Not copy, scrape, or misuse our website content for unauthorised purposes.
Do not misrepresent your association with Adā or imply that you represent the brand without permission.

Adā reserves the right to restrict access to its services where misuse or fraudulent activity is reasonably suspected.

6. Orders & Order Confirmations

All orders are subject to product availability and confirmation by Adā.

Placing an item in your cart or submitting an order request does not guarantee that the item is reserved or available.

An order will be considered accepted once Adā confirms it through the contact details provided by the customer, subject to successful payment where applicable.

Adā reserves the right to decline or cancel an order if an item is unavailable, a pricing error has occurred, payment cannot be verified, or there is reasonable suspicion of fraudulent activity.

If Adā cancels an order for which payment has already been received, the customer will be informed, and any applicable refund will be processed through an agreed payment method.

7. Pricing & Payment

All prices are listed in Pakistani rupees (PKR), unless stated otherwise.

Prices, promotions, and product availability may change without prior notice. Any change in price will not affect an order that Adā has already confirmed, except where a correction or cancellation is necessary under these Terms & Conditions and applicable law.

Customers must provide accurate payment and contact information when placing an order.

Accepted payment methods: Online bank transfer, mobile wallet and cash on delivery.

Any applicable delivery charges will be communicated to the customer before the order is finalised.

8. Delivery & Shipping

Adā aims to dispatch and deliver orders within the estimated timeframe communicated at the time of purchase.

Delivery timelines are estimates and may vary depending on the delivery location, courier availability, public holidays, weather conditions, or other circumstances beyond our reasonable control.

Customers are responsible for providing a complete and accurate delivery address and a reachable contact number.

If a delivery is delayed, Adā will make reasonable efforts to communicate relevant updates.

For orders returned to Adā because of an incorrect address, repeated failed delivery attempts, or the customer's unavailability, additional delivery charges may apply where permitted and communicated to the customer.

Estimated dispatch time: 10-12 working days.

9. Colour, Size & Fit Disclaimer

Product colours may appear slightly different on different screens due to lighting and display settings.

Customers should consult the size chart and product measurements provided on the website before ordering.

Although Adā makes reasonable efforts to ensure consistency in sizing, slight measurement variations may occur.

Customers are responsible for selecting their preferred size based on the information provided. Size-related concerns will be handled according to Adā's applicable exchange policy.

10. Returns & Exchanges

At Adā, we value your trust and take pride in delivering thoughtfully crafted pieces that feel effortless and entirely your own. To ensure fairness and maintain quality standards, please read our policies carefully before placing an order. As a general policy, all sales are final. Adā do not offer refunds, returns or order cancellations once an order has been placed. Exchanges are accepted within 48 hours of delivery. Items must be unworn, unwashed and returned in original condition with tags and packaging. Exchanges are available in the following cases:

10.1 Incorrect or Defective Products

If you receive an incorrect item or a product with a genuine manufacturing defect, please contact Adā as soon as possible after delivery.

To help us assess your request, please provide:

Your order number.
A description of the issue.
Clear photographs or videos showing the incorrect item or defect.
Any additional information reasonably required to assess the request.

Adā will review the request and communicate the available resolution, which may include an exchange, replacement or repair as appropriate under the circumstances and applicable law.

10.2 Size Exchanges

Requests for a size exchange will be handled according to the following policy:

Exchange request period: Within 48 hours of delivery.

Eligibility: Items must be unused, unworn, unwashed, unaltered, and returned with their original tags and packaging.

Exchanges are subject to stock availability. If the requested size or item is unavailable, Adā will communicate the available alternatives.

10.3 Items Not Eligible for Exchange

Subject to applicable legal rights, the following may be excluded from returns or exchanges:

Items that have been worn, washed, altered, or damaged after delivery by the customer.
Items returned without their original tags or in an unsuitable condition.
Items damaged through improper washing, handling, or care.
Products clearly identified as non-returnable or non-exchangeable before purchase, where such exclusion is permitted by law.

These exclusions do not remove any rights a customer may have regarding defective, incorrectly supplied, or otherwise legally returnable products.

10.4 Return Shipping & Processing

Shipping and handling charges for exchanges are the responsibility of the customer.

Discounted Items cannot be exchanged.

We offer the best colour match to our clothes shown in pictures. However, slight color variations may occur due to lighting in pictures and screen settings. These are not considered defects.

All customized outfits incur an additional charge of PKR 2,000. As these pieces are made specifically to your requirements, they are non-exchangeable.

Returned products may be inspected before an exchange is approved. Eligible requests will be processed within a reasonable timeframe, and the customer will be informed of the outcome.

Return and exchange contact: Email us at adabytooba.com or whatsapp at 03314326139

11. Order Cancellations

11.1 Cancellations by Adā

Adā may cancel an order if the product becomes unavailable, payment cannot be verified, a material pricing error occurs, or fulfillment becomes impracticable.

If payment has already been received, Adā will inform the customer and arrange any applicable solution in accordance with the law and the payment provider's procedures.

11.2 Cancellations by Customers

As a general policy, all sales are final. Adā do not offer refunds, returns or order cancellations once an order has been placed.

12. Privacy & Customer Information

Adā may collect personal information, including names, telephone numbers, email addresses, delivery addresses, and order details, for purposes such as processing orders, arranging deliveries, responding to enquiries, and providing customer support.

Customer information will be handled in accordance with Adā's privacy practices and applicable laws.

We will take reasonable steps to protect customer information and will not sell personal information to third parties. Information may be shared with service providers, such as courier companies and payment processors, when reasonably necessary to fulfil an order or provide our services, or where required by law.

Customers should refer to Adā's Privacy Policy for further information about how their information is collected, used, stored, and protected.

13. Limitation of Liability

Adā will make reasonable efforts to maintain accurate product information, reliable order processing, and a satisfactory shopping experience.

To the extent permitted by applicable law, Adā will not be responsible for indirect losses arising from circumstances beyond its reasonable control, including third-party delivery delays or temporary website interruptions.

Nothing in these Terms & Conditions excludes or limits any liability or consumer right that cannot lawfully be excluded or limited under applicable law.

14. Third-Party Services

Our website or communications may contain links to third-party websites or services. These services may operate under their own terms and privacy policies.

Adā is not responsible for the content, policies, or operations of third-party websites that it does not control.

15. Changes To Products & Services

Adā reserves the right to modify, discontinue, or update products, collections, promotions, and services.

Such changes will not remove any contractual or consumer rights already established in relation to a confirmed order.

16. Governing Law

These Terms & Conditions will be governed by the applicable laws of Pakistan.

Any disputes arising from the use of Adā's services or the purchase of its products will be handled by the competent courts or other appropriate forums in accordance with applicable law.

Nothing in this section limits any mandatory rights or remedies available to customers under applicable consumer protection legislation.

17. Contact us

For questions, order-related concerns, returns, exchanges, or other enquiries, please contact us through our official channels.

Brand: Adā

Email: adabytooba@gmail.com

Instagram: Instagram

Website: www.adabytooba.com

We appreciate your trust in Adā and thank you for choosing us.